“I don’t send people to my website because I’m just not happy with it.”
SO many of my clients say this to me!
Often, one of two things has happened: either they slapped their website together quickly when they were starting out (“I just wanted to get something up there”) or their business has grown and evolved, and their website hasn’t.
Here’s a true confession: I totally get where they’re coming from.
When I had my website built two years ago, my intention was for it to be an author site. I was working on finding an agent for my novel. I modeled the site design after an author I admired.
Two years later, I’m working on a new novel, and I’ve left my job to run my own business as a copywriter and marketing strategist for life coaches. I’d love for my website to be a little flashier. I’d love to have new photos done. I’ll get to those things. But in the meantime: I make it a priority to keep the site up-to-date despite the fact that I want to make changes to the design.
I’ll say the same thing to you: don’t let your website languish just because you don’t want to invest in a total redesign. Keep the copy up-to-date. Produce consistent content. Use it. And then invest in updating it when you’re ready.
You don’t want to lose people who go to your website, notice that it’s neglected, and never come back.
7 Reasons Why You Should Update Your Website
- You own it. You don’t own your Facebook group, your Instagram profile, or your Pinterest board. Your website and your email list are the two most critical mechanisms for engaging with your audience, and they’re the only two that you own. Use them!
- It’s your home on the internet. If social media is a bar crawl or a party at a club (there’s lots of fun, flashy things competing for people’s attention), your website is your home. You’ve invited your reader over for a one-on-one chat. It’s more intimate.
- It can help people find you. Frequently updating your website is good for your SEO rankings. Plus, you never know when your ideal client is going to find you through a Google search. Don’t you want your site to be ready to welcome her or him?
- An outdated website can feel like leaving the house without all your clothes on. You know that icky feeling when someone emails you to sign up for a course you discontinued a year ago? Yuck. Keep your website updated as you go along, and you’ll minimize that naked, vulnerable feeling.
- Consistent content sets you apart. When I say consistent content, I’m talking about producing a weekly blog, podcast, or video. (I’m not talking about posting on social media; although this is content, it’s much harder for people to find after the first 1-2 days). Your website will house all that content for people to browse. Delivering fresh content every single week is the single most important thing you can do to build the “know, like, trust” factor that is essential for successful marketing and sales. (I used to think this was not that important. Then two podcasts I was obsessed with stopped releasing new episodes without an explanation. I felt lied to!)
- If you want to grow your business, you’ve got to grow your website along with it. There’s a ceiling to how much your business can grow without your website growing with it. And it’s low!
- Because you’re ready to stop hiding. I was TERRIFIED to tell people I had launched my website two years ago. I kept thinking, People are going to SEE it. They’re going to see me. They’re going to see my ambitions. They’re going to think I’m too big for my britches. Then I got tired of hiding.
A lot of my clients “make do” with landing pages, Facebook groups and email lists instead of updating their websites. Over the next 6 weeks, I’m going to walk you through easy tweaks you can make to your website without investing weeks of your time or thousands of dollars. Progress, not perfection!
Want to get a jump start on your landing page or sales page? Check out my free guide, Master the 8 Elements of Highly-Converting Landing Pages.
September 10, 2018