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How to Leverage Gratitude in Your Business

Thanksgiving is my favorite holiday. My husband Simeon is a pastor, so other holidays like Christmas and Easter tend to involve extra work for him (and extra appearances by our family). I still love those holidays, but Thanksgiving… Read More

Working from the Couch

What working from the couch taught me about going after my business goals – and about the preference for getting it done over getting it perfect.

The Importance of a Clear Message

The most actionable segment of The Zone Event for me was a breakout session by Amy Yamada on Creating a Clear Message. Read on to learn more about crafting YOUR clear message, and why having a clear message is important.

The Fine Art of Pushing Yourself

The most important lesson I learned from The Zone Event is one that I’m always learning, and it has to do with balancing two seemingly disparate forces: pushing myself to grow (in business and in life) and taking exquisite care of myself.

How I Increased My September Income By $2,800

Since my most popular post by far has been How I Built a Business that Replaced My 9-5 Income The Month After I Quit, I thought I’d do a follow-up post about increasing my income by $2,800 in September. Read on to learn the #1 thing I did to make it possible.

How to Write an About Page that Makes Prospective Clients Tingle with Recognition

A typical website visitor scans a website homepage and then clicks on the About page. Are you surprised? You shouldn’t be! Folks want to know who you are before they even know what you offer. Let’s make sure your About page sparkles.

Why You Should Update Your Website #1: Create a Soulful Messaging Guide

Welcome! This is post #1 of my new series, Why You Should Update Your Website to Showcase Who You Are Now. If you missed the introductory post, check it out here.  Don’t freak out about the term “messaging… Read More

Power Up Your Sales Copy with These 3 Questions

The phrase “sales copy” freaks my clients out. They feel intimidated, overwhelmed, and stuck.
Then they get on the phone with me, I ask them a few simple questions (that they know the answers to!) and I write something that they love.
Today I want to share 3 of the questions I ask my clients to help me hone in on what they’re offering and why people should buy it.

How to Make Marketing Feel Like an Indulgence (instead of a root canal)

Marketing your business can feel like chasing a toddler in a crowded place: like you need two more sets of eyes and about 8 more arms. Amiright? There’s always new tactics to try. You feel like you’re always… Read More

Where Do I Start with Marketing? #4: I Just Don’t Know What to Do

Here’s the thing about “I don’t know” — it paralyzes you.
When you tell yourself that you don’t know what to do, you preclude your brain from even trying to problem-solve. You stop it in its tracks. It can’t do what it’s designed to do, which is to come up with solutions.
Find out the question you should ask instead.