Content is king.
Yet, if you’re anything like me, you find it challenging to consistently create new, valuable content for your business.
Other things keep getting in the way. Like client work. Like developing the online course you’re so excited about. Like the homework for your Mastermind class.
But if you’re not consistently creating free, valuable content that engages your tribe and builds your email list, your business will stall out.
So how do you move forward?
Instead of changing your actions, you need to change your thinking.
First, write down all the thoughts that come up when you think about creating content. Thoughts like:
This is too hard.
I don’t know what to write.
I don’t feel like doing this.
I don’t have time for this.
I’m not a good writer.
I should be doing something else.
How do these thoughts make you feel?
Tired, unmotivated, frustrated, blocked. Discouraged, irritated, rushed.
When you feel tired, unmotivated, etc., what actions do you typically take?
Personally, I procrastinate (do something – anything – else!) or buffer (mentally check out with something mindless, like Instagram, email or stress eating chocolate).
When I procrastinate and buffer, I don’t create anything new – or it feels like pulling teeth to do so.
There’s another way. We can create new thoughts that makes us feel motivated and strong, so that we’ll take massive action like writing the blog post, drafting the outline of the e-book, or researching the steps needed to start a new podcast.
Start with the feeling state you want to create. How do you like to feel when you’re working at your edge? I like to feel focused, calm and motivated. You might like to feel creative, inspired, excited, or confident. Pick one or two that resonate for you.
Then, create a new thought that creates that feeling state. You must believe the thought. It can’t be just an aspirational thought. It should be a thought that you believe that feels good when you think it. (It shouldn’t creative cognitive dissonance as something you ‘should’ want to think. It should be something you actually enjoy thinking!)
Try one of these thoughts:
I’m a total badass at content creation.
I’m channeling [insert your favorite content creator here – mine are Susan Hyatt, Brooke Castillo and Amy Porterfield].
I can do this.
I’m smart enough to figure this out.
I’m going to make a decision about my content and move forward.
I can do hard things.
I don’t have to feel like writing my blog, I just have to do it.
Write down the new thought. You can write it on a post-it and stick it to your computer monitor, write it on your daily to-do list, or type it in Evernote at the top of the screen where you’re creating your content.
Now, schedule an hour on your calendar this week to create new content. An hour is better than nothing, so don’t skip the hour because you can’t schedule two or three hours. If you have to schedule the hour in three 20-minute segments, do that.
When it’s time to create, practice thinking the new thought a few times. Imagine you’re an actor in a play who’s generating the feeling state you chose. And then: spend the hour creating. Don’t stop to check email, get a snack, or scroll through Facebook. Focus for this one hour. You’ll be amazed at how much you can get done!
April 19, 2018