If you’re in business for yourself, it’s because you have a skillset that makes you money. You’re a coach, or a consultant, or a writer, or an online business manager.
You may or may not have the skillset of MARKETING. Which is key to growing your business, reaching more clients, and, you know, putting food on your table.
But let’s face it: if you’re not marketing your business effectively, your business isn’t going to keep growing.
Here are the top three things I’m hearing lately from my clients lately about what’s holding them back from marketing effectively and growing their businesses.
#1: I don’t know what to do.
This is a BIG one. The world of marketing, especially online marketing, can feel like the Wild West. On speed. Where you have no idea what’s going on and the future of your business is at stake!
So, you start Googling. And then your eyes start spinning like a cartoon character’s and you think, Where the f*** do I start?!
And then you tell yourself, I just don’t know what to do. So you do nothing. You keep doing client work and other tasks that make your business run, but you’re looking over your shoulder thinking, This is going to catch up with me one day.
If you own a business, you cannot tell yourself that you don’t know what to do.
If you were still working at a job, and you were promoted and given more responsibility, would you go into your boss’s office on day 1 and plop down and say, “I just don’t know what to do!”
Hell, no. You would get your butt in gear and figure out what you needed to learn in order to know what to do. You’d Google, you’d take a class, you’d talk to colleagues, you’d problem solve with your team, you’d network with former classmates and coworkers until you figured out what to do.
If you don’t know what to do to market your business, your first project will be: Research marketing plans for businesses like mine.
Don’t try to do everything: Just do something. Which leads me to…
#2: I’m just so overwhelmed.
Overwhelm is a feeling state that you create with your thoughts.
Why are you creating a state of overwhelm?
Usually, I create a feeling of overwhelm for myself because I have to do something that scares me. I don’t want to do that thing, so I just tell myself, I’m so overwhelmed, and that feeling distracts me and I spin my wheels so I don’t have to get to the scary action.
Marketing is an essential part of your business. It is not overwhelming in and of itself. Your thoughts about marketing are overwhelming.
Maybe your thoughts go something like this:
I just can’t do it all.
Other people are so far ahead of me.
One action won’t matter, so I won’t even start.
I’ll never figure this out.
I’m just not smart enough.
Are these thoughts serving you?
The antidote to overwhelm is an organized mind.
What do you need to do today? You don’t need to create a whole marketing plan and start implementing it. Maybe your tasks for today are to write out the next 5 marketing actions you want to take. And maybe some or all of those actions are research into what marketing actions you should be taking. 🙂
#3: I don’t want to come across as too market-y or sales-y.
I hear this ALL THE TIME.
I want you to think of a businesswoman (or businessman) that you admire. She could be an online personality, or not.
What kind of business does she run? How have you benefited from her business or her leadership example?
How would YOUR life be different if she had not risen to the top of her field, or founded her company, or written her book?
I’m betting, no matter who it is, that she probably has this thought: I have a service, or a business, or a message that can help people.
And if I know you, you have the exact same thought.
You love your business because you know it can help people. You know that when you get to work with the right people, amazing things happen. Lives change. Businesses transform.
Tell us about that. Tell us about your desire to serve, about your passion to help. Be genuine and make your offer.
Because if you feel graspy while you’re selling, your prospective clients will pick up on that. But if you feel genuine, clear, and excited, they’ll pick up on that.
If you don’t know what to do, just figure out the next right step.
If you feel overwhelmed, check yo’self. Remember that managing your mind is the key to running a successful business. Do the thing that’s scaring you, streamline your to-do list, get some rest and start again tomorrow without the drama.
And if you’re afraid of coming across as too market-y, go back to basics: be honest about how you can help.
What’s holding you back from marketing your business effectively? Tell me in the comments!
June 11, 2018